Whatever industry your small business operates in, the internet has brought big-box franchises to your customers. But it can also make your small business more accessible, relevant, and successful than ever before. Here’s four ways you can get started today:
1) Use social media to connect your business to a network of enthusiasts.
Your social network doesn’t want your spammy sales pitches and needy plugs. Social media is about sharing, not selling. A real-estate agents could share home improvement tips that they find on the web. A fly-fishing shop could post fly-tying tutorials and pictures of friends’ “catches.” Combining the power of social media with the same kind of helpful attentiveness that characterizes your small business will extend your brand to a worldwide audience.
2) Have a “cross-platform” audience.
Keeping up with Facebook, Twitter, Google+, and LinkedIn may seem like an overwhelming task, but each one of these platforms reaches different demographics and whole new audiences, and it’s a lot easier than it sounds. With solutions like HootSuite, a single post goes to all of your social media accounts. You can also select the time and date that your post which is helpful for many reasons.
3) Rejuvenate your web presence.
Your business DOES have a website, right? Is it:
- at the top of your Google search results?
- easy to navigate?
If you answered “no” to any of these questions, you have changes to make immediately. Designing a premium website takes no skill, will take you a single afternoon, and it can be extremely inexpensive or even FREE if you use services like Wix, Weebly, Jimdo, or Squarespace. You can also link or embed an e-Bay or Amazon storefront if you aren’t currently selling any products online.
4) Find the trends that drive your business.
Google Analytics will generate detailed reports your web traffic for a small cost. Google Trends allows you to find common and trending searches about various topics and to narrow the trends within country, region, or even cities or towns. This can be useful not only in expanding services or inventory, but it can also help you connect your social media presence to high-interest areas for your social network.
A few hours doing these four things could bring your small business into the future. Get started today!